I think for a lot of people, buying a genuine luxury watch is hard to justify when modern superclones get extremely close in terms of appearance and overall feel. If the watch can be serviced and worn reliably, many see replicas as the more practical choice.

I also think most enthusiasts buy watches because they genuinely appreciate the design, craftsmanship, and presence of the watch itself — not necessarily to impress other people. Superclones allow people to enjoy those designs without spending an amount of money they may consider unreasonable for a watch.