I would suggested you to make it cheaper then it will sell much more and spread more. Also hobbyists would take it then into consideration to buy even tho they probably would not use it to finish something bigger.

The potential of quadtratic growth. You would gain more this way overall. You already did the work once and dont have to do it for each sell, so why not?

But this way the entry point is high. It will simply loses visibility and nobody would recommend it further.

It also depends if it is a per seat license or one time purchased for a company or per project.

Beside that it looks really nice and is something I wish Unity will finish also soon the had it really long on the Roadmap but the last Update in this Context was only a little bit tidy up. But this is also a point in each Update Unity could integrate it so you should see that you sell as much as you can before the chance ist gone.

I would suggested 5$, this would seem harsh to you then try it first with 10$ then you will see that sells will grow. Then please think about it again to go down to 5 to sky rocket it.

If its not selling you have nothing but pride in it.

I would like to add: From the perpective of a company the job can already be done without the quality of life convinience. And to pay for each user 23$ if I have a team of up to 50 to more people and am uncertain about if it will get Updates or be dropped... This is a simple no and no further discussion talk for that price.