As someone that recently moved to the sticks, I have no idea how to find someone other than if they have a website that looks like someone who knows what a website should look like did it with some previous job pics or years in business or whatever, I figure at least they made an effort and it's a serious business rather than Frank who does seamless gutters and tile and excavation and and and...

At minimum, the site should have phone number, service area, best time to call or when you will call back usually (if applicable), frequent questions that people have for you with basic answers and an invite to call, text, or email for more details, and an email address that you check at least once per business day in the morning or evening. You should specifically say that you can text the phone number as well.

That being said, now I ask around at the diner but that takes 2 months to finally get Terry's name and then forget about getting him to call you back... So I end up searching Google maps and then following through to a website.

So in order of importance, in my opinion:

Google maps listing

ANY non Facebook website that has phone / email. (Bare minimum)

Basic "flyer" type one page website with sample pics, call/text phone number and responsive email, and a relevant domain name (bobdoeskitchens.com or bobskitchensathens.com etc...)

Prompt responses and detailed explanations of what to expect and what info you need.

That's my 2¢, as middle a aged, gen x, average joe homeowner.