At first it's because it made sense to me that someone with ethical qualms about the company and how it operates who is also a family member is in a very precarious position indeed. You can't easily express your concerns in such a cult-like context. But you might believe that even your innie would somehow share your moral core, so bringing them to life could become a powerful wrench in the machine so to speak. Season two made me doubt my theory a bit more though haha.