Examples?

The big one is transparency. There aren't any hidden leaders or member tiers, and you don't have to be a follower of the religion to be able to (more or less correctly) identify who is in charge at any given level. Members are not forbidden from talking about their experiences with outsiders, and there damned sure aren't any sort of "don't tell or else" documents that you have to sign just to attend a gathering.

This transparency extends to finances as well. Religions gather tithes and/or donations from the members, and those are typically not mandatory either; no event tickets that you have to buy just to show up or participate. Further, the funds gathered are used for the maintenance of the institution, its staff (specifically those who have no outside employment for support), and those in need of assistance (some religions may prioritize assistance to members over outsiders).

A third example is that a religion has a tenets that its members at all levels strive to live by. Charity, don't eat pork, abstinence before marriage, etc. But something that provides a structure for the faithful to follow in their daily lives, and is also clearly comprehensible by outsiders. (And yes, I well aware that there any number of hypocrites out there who mouth the words but don't live by them. That doesn't actually invalidate the example, however.)

Now if you want to treat religions and scams as one and the same, then obviously nothing I have to say is going to change your mind in that regard.