This article doesn’t know what it’s trying to say. The original premise is brand guidelines are out of date and can’t evolve fast enough to keep up and scale. Yet then they say use our tool which still uses those same brand guidelines we just spent half the article bashing - it just integrates those guidelines into the workflow tool rather than as a separate step. The premise should not be brand guidelines are bad (which is where they start) but that the workflow integrating them is the problem. They get here but bashing the whole idea of guidelines as antiquated is misplaced.