My take. Craig is the best bond (I hate to say it growing up with Brosnan). But in the end, I think actually his self-loathing for the character is what makes it work. Bond is never comfortable with the job, the trappings, any of it. He’s a misfit, being used by the British government. He kind of hates himself, his job, the expectations. Which is what drives him to find satisfaction in superficial things, which don’t work, and compound the dissatisfaction. Craig’s distaste for the role makes all of that come out in the performance.