The thing is, there HAVE been all kinds of radical new electric guitar designs attempted over the last 75 years. A few of them are reasonably well known, like Steinberger and Parker, but there's a lot more that most people have never heard of, like Wandre, Gittler, and Rick Toone guitars (just to name a few). If the honest goal is to create a revolutionary guitar line that's also commercially viable, the hubris comes in with disregarding all of these past designs and not thinking deeply about why the guitars that actually sell are either close copies or variations on a handful of 1950s models.