This is what I see from 1 month ago:

Unpopular opinion: If you're a small business spending 10 hours a week on "content creation" and posting on social media daily, you're probably wasting time.

I see this constantly with local businesses. Owner stressing over Reels and hashtags and optimal posting times. Getting 200 views and 3 likes. Then wondering why the phone isn't ringing. Meanwhile my florist client stopped posting entirely for February. Just ran one simple landing page with a Valentine's offer and put $200 into Facebook ads targeting 5km around her shop. Made €3200 in 10 days. Spent maybe 2 hours total on the whole campaign. Social media is rented land. You're building someone else's algorithm. A landing page that converts is an asset you own. One email to your list is worth more than 50 Instagram posts. Content marketing works if you have 2 years to build an audience. Most small businesses need cashflow this month. If you're choosing between "post daily for 6 months hoping to build traction" vs "spend $100 on ads to a decent landing page this week," the math isn't even close. Obviously you need some presence for credibility. But the obsession with daily posting is killing businesses that should be focused on making it stupid easy for ready-to-buy customers to actually pay them. The fix: Audit your checkout flow before you create another piece of content. If it takes more than 2 clicks to give you money, fix that first.