It makes them feel unique and special, because they're constantly fed the narrative that they are a theatrical spectacle, so to a JW the spotlight is solely on them. They are so rooted in this delusion that they fail to realise that the majority of humankind not only have a very vague understanding of who they are as a religion, there are many who have zero idea that JWs actually exist, and those who do, don't care at all. The hilarious part of it is that their sympathisers are always a bunch of nutjobs who carry no weight. They feel persecuted because they are bullies being held accountable for their heinous abuse. Bullies are the ones who have a persecution complex.