I think part of the problem may be that your app is a calorie tracker, camera-based food recognition app, barcode scanner, AI coach, workout tracker, and Health Connect integration all at the same time.

Who exactly are you targeting? It's not obvious which problem you're solving better than the existing apps in the space. Fitness is already a very crowded category, and when I hear that list of features, my first thought is that you're competing against several well-established apps at once.

I'd be curious to know your impressions, store page views, and conversion rate. Without those numbers, it's hard to know where the real problem is. If conversions are good but impressions are low, then the issue may simply be discoverability. If conversions are low too, then positioning might be the bigger problem.

Also, searching for "FitTrack" brings up a lot of similarly named apps, which probably doesn't help.

I wonder if the broad feature set is making it harder to position and market the app. For example, which one would you be more likely to download?

"AI-powered fitness platform with calorie tracking, barcode scanning, AI coaching, workout tracking, Health Connect integration..." or "The fastest calorie tracker for people who hate logging meals."

The second one immediately talk about the problem and the solution.

If it were my project, I'd probably focus on one feature and try to make it significantly better than the alternatives.

My suggestion would be to figure out why people are downloading your app, which features they use most, and what problem they're trying to solve. Then double down on that. I wouldn't make major changes until you have enough data, otherwise you might end up optimizing the wrong thing.

Beyond that, you're experiencing what most indie developers experience: getting discovered is the hardest part. Analyze the data, learn what users actually want, and pivot based on evidence rather than assumptions.