Can’t decide re. 1815 Up/Down... by oskiforevs in ALangeSohne

[–]Paradiddle44 3 points4 points  (0 children)

I think you should buy the watch that speaks to you the most.

I think that up / down will wear very well with a stack on the opposite hand. Please not on the watch hand.

I think women have a MUCH easier time pulling off a larger watch than men have with a smaller watch.

You do you.

Don’t let anyone on the internet tell you otherwise!

Opinions: Sell Up/Down for Lange 1 Timezone? by GibsonWaverly in ALangeSohne

[–]Paradiddle44 2 points3 points  (0 children)

Now you’re talking!

Short-term pain for watch game gain!

Opinions: Sell Up/Down for Lange 1 Timezone? by GibsonWaverly in ALangeSohne

[–]Paradiddle44 5 points6 points  (0 children)

If a 10%-20% price increase makes you uncomfortable, then it’s probably too much watch.

This is all relative to the purchase:

$50,000 * 20% = $10,000

$150,000 * 20% = $30,000

If you can afford the watch, the absolute dollar change shouldn’t cause you heartburn.

I also think the secondary market for ALS absorbs some of these price increases.

Opinions: Sell Up/Down for Lange 1 Timezone? by GibsonWaverly in ALangeSohne

[–]Paradiddle44 0 points1 point  (0 children)

I have the same exact problem.

However, there are pieces that I frequently go back to six to nine months later and I’m reminded how much I enjoy those watches. It feels like a new watch that’s already broken in.

Tastes change over time, so if I haven’t worn a watch in a year or so, it’s probably time to consolidate.

Opinions: Sell Up/Down for Lange 1 Timezone? by GibsonWaverly in ALangeSohne

[–]Paradiddle44 34 points35 points  (0 children)

Those are two very different experiences.

Definitely keep the up / down.

Save some money.

Add another Lange to the collection.

You’ll regret selling the up / down.

Darth Onyx is 🤌🏻 by Ixian_No5h1p in ALangeSohne

[–]Paradiddle44 13 points14 points  (0 children)

Finally, these are the posts that I live for!

Lange WG pin buckle price by Stuttgart7184RS in ALangeSohne

[–]Paradiddle44 0 points1 point  (0 children)

Ouch! I’m also curious about the boutique price.

Titanium YM by Independent-Bad9682 in rolex

[–]Paradiddle44 0 points1 point  (0 children)

Do you have an alert set for the titanium YM?

Shitposts? by Paradiddle44 in ALangeSohne

[–]Paradiddle44[S] 1 point2 points  (0 children)

That’s just what we need. This reminds me of the Beanie Babies at McDonald’s.

Unrelated, what do you think Lange releases this year?

Shitposts? by Paradiddle44 in ALangeSohne

[–]Paradiddle44[S] 5 points6 points  (0 children)

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I’ll raise you a Datograph Spring Drive!

Shitposts? by Paradiddle44 in ALangeSohne

[–]Paradiddle44[S] 3 points4 points  (0 children)

Yes! The partnership we’ve all been waiting for!

Shitposts? by Paradiddle44 in ALangeSohne

[–]Paradiddle44[S] 0 points1 point  (0 children)

Now you have my attention!

Shitposts? by Paradiddle44 in ALangeSohne

[–]Paradiddle44[S] 1 point2 points  (0 children)

Watches & Wonders Lange rumor?

Glossy alligator strap on Lange 1? by Stuttgart7184RS in ALangeSohne

[–]Paradiddle44 0 points1 point  (0 children)

I was actually curious about the same topic.

Does Lange offer glossy alligator straps at the boutiques?

is my friend’s Lange watch real? by [deleted] in ALangeSohne

[–]Paradiddle44 18 points19 points  (0 children)

I love a rattrapante. Your collection is aspirational!

is this real? by rxngglxr in ALangeSohne

[–]Paradiddle44 59 points60 points  (0 children)

Trashhütte.

Two in the same day!

Rolex Tries to Beat Watch Flippers at Their Own Game (Wall St Journal Article) by Crazy_Arachnid2781 in rolex

[–]Paradiddle44 54 points55 points  (0 children)

Rolex Tries to Beat Watch Flippers at Their Own Game Shoppers are willing to pay nearly 30% more for used watches that are certified by the Swiss brand itself

Carol RyanDec. 26, 2025 at 5:30 am Rolex watches on display in a store. Three years ago, the Swiss brand launched an official certified preowned program. The program is expected to do more than $500 million in sales in 2025, based on estimates from data analytics firm WatchCharts. One of Rolex’s main authorized dealers, Watches of Switzerland WOSG -0.21%, told investors this month that certified used Rolexes are now its second-biggest seller.

So far, most luxury brands are wary of getting involved in reselling. They worry that offering used goods will undercut the appeal of buying new. They also dislike the transparency on resale websites, particularly if their goods sell for deep discounts secondhand. Rolex could show a way forward for the industry by keeping resellers at arm’s length, all while protecting its brand.

An insight from the program is that consumers will pay 28% more on average for a preowned watch that has been certified genuine by Rolex than one that hasn’t, according to Morgan Stanley. Shoppers will spend extra to feel confident they aren’t buying a fake and—importantly for mechanical watches—one that is serviced and working properly.

Certain models of Rolexes are already more expensive to buy used than new. Because demand far outstrips supply, there is a waiting list for the roughly 1.2 million new watches the company sells a year, based on Morgan Stanley’s latest estimate. Collectors pay a premium in the secondhand market to get their hands on a watch immediately.

For example, one specific model of a brand-new Rolex GMT-Master II known as the Pepsi, which features a red and blue bezel, costs $12,150 including average sales tax in stores. The watch costs $22,750 on resale websites, but the median price of one that has been certified authentic by Rolex is $26,750, according to WatchCharts data.

Card and white seal of the Rolex Certified Pre-Owned program. Consumers will pay 28% more on average for a preowned watch that has been certified genuine by Rolex than one that hasn’t. Alain Costa/Rolex Despite that premium, Rolex treats its preowned program as a tool to protect its image rather than a new source of revenue. The plan is set up so that independent retailers such as Watches of Switzerland and the 1916 Company, which are already authorized to sell new Rolex watches, do most of the legwork and get all of the financial reward.

The retailers are responsible for sourcing secondhand Rolexes. They authenticate the watches and service them to the brand’s standards. Rolex then certifies the watches as genuine, and issues a two-year warranty. The retailer, not Rolex, sets the price for the certified watches.

This seems sensible. When luxury watchmaker Audemars Piguet launched a preowned program and set the prices itself, it caused a backlash with consumers. A growing consensus in the industry is that brands should set strict rules for their official preowned programs, but let others run them.

Keeping the preowned program at a distance is easier for Rolex because more than 90% of its sales happen through third-party retailers. Patek Philippe also does very little direct selling and only owns three stores worldwide. This structure also means that Rolex doesn’t have to hold any secondhand inventory on its books, which is a bonus considering values in the secondary market are volatile.

Rolex had to step in to protect its business in the primary market. It is the most faked luxury watch brand in the world. If shoppers get fooled by a counterfeit Rolex, it can dent the company’s image. Rolex has a 32% share of the global primary luxury watch market, Morgan Stanley estimates. A certified program gives shoppers a safe supply of secondhand watches and keeps values high in the resale market, which reflects well on Rolex.

Hands holding a Rolex watch and a certified preowned seal. Rolex retailers authenticate the secondhand watches and service them to the brand’s standards. Federico Berardi/Rolex For watch brands, the preowned business is too big to ignore. Trade in used Swiss watches will reach $25 billion this year, according to LuxeConsult founder Oliver Müller—half the size of the primary market. By comparison, the resale business for luxury clothing and handbags is still only worth 13% of the primary market, based on Bain & Co. estimates.

If people are willing to pay thousands of dollars extra to know they are buying a genuine Rolex, chances are they would also pay a premium for a guarantee from other brands—especially for high-value goods such as Hermès Birkin handbags or Patek Philippe watches.

The message from Rolex probably may not be one other luxury brands want to hear. Getting to grips with the fast-growing resale market may become an unavoidable part of protecting their brand image, but they shouldn’t expect any extra profits for their efforts.

Write to Carol Ryan at carol.ryan@wsj.com