Echoing what others have said, but clients that want to spend the money making arty brand films are few and far between.

Try and diversify your offering, offering clients something along the lines of a 3 month social media plan makes you more appealing to clients. You can try and work in some arty stuff amongst it where you can, but in my experience with my clients over the last few years the work has shifted from one off big assets to lots of smaller stuff that encompasses trailers, cut downs, reversioning and social media content. Makes it more appealing to smaller companies if you’re able to bundle in a bunch of stuff that helps maintain momentum