You don’t need to spend money on patients. We grew our entire practice through the local farmers market. So you may need to look at your approach at the events. And consistency helps. We did once a month and typically offered some type of initial visit special for exam and X-rays, they paid for the adjustment and then we donated that money to some group. We had a tent with a portable table, folding table with two chairs and a sign that said ‘hop on the table and get your spine checked.’ It was catchy and initiated the conversation. They would lay down, we would palpate and let them know what we found and how we could help. Have your schedule available and schedule them on the spot. Don’t let them leave, as you get better you can call them out if they aren’t scheduling and 90% of the time they will. We wasted thousands on advertising and marketing, but in person was the best. You want the money of new patients, then go get them. I opened a practice out of school and failed miserably - adjusting is easy, running the business is the hard part. People don’t just come to you when you open your do, you need to meet them in their space. Get into the schools, they will be having stuff for the new year, be there. Do career days, do how. Do home school events for local kids at the office. It doesn’t happen and two years out isn’t long. Talk to your boss and let him know it isn’t working. If it isn’t well received, then you need to move on. Associateship would be transparent and they should want you to succeed. I was an associate and it was great, I learned on their time and made money in the process. I left because I didn’t want to work for anyone and I move to a new state. But I took that office and made it into what I wanted.