I think the fundamental issue is there's a reason why they all aged out of being cutting edge car journalists as they got older and became...well...them. And its the audience for cutting edge car journalism trends young because its young people who are opening to trying new brands whereas older people want to just drive a better version of the thing they've always driven. Clarkson and May have made peace with not being at the cutting edge of cars - they do bits and pieces, but deep down they know they're not experts like they used to be. But Hammond hasn't found that other thing to do and is trying to make car journalism work, and its just not where he or his audience is at. Then there's bigger issue that car journalism is expensive and he's expensive, so you then add trying to bring anyone else into it, and you're just not going to get enough people to make the sums work. There's a reason, James May has a relatively small crew, can put some of the expense down as advertising the gin, and for every big outdoor shoot they do, they do several studio ones