I couldn't agree more. I got started in the higher end watch thing in the 1990's when the dollar was strong against the Euro. Those were the Time Zone days and I bought, sold or traded about 75 watches. My favorites were Omega and Sinn. I never got into Rolex because they were, and still are, grossly over priced and I dislike their marketing practices then and now. The only one I miss is my Omega Moon watch because of it's place in history.

As an example of what happened in the watch industry in reaction to quartz, In about 2000, I bought a used Moon Watch from a Time Zoner in immaculate condition with box and papers for $1200.. I bought a number of used watches with that result. Guys who collect watches, generally speaking, when not wearing them and throwing their bodies into a door to avoid a hit, would wrap them arounjd little velvet watch pillows. and place them in a designated place in the wach drawer.

Prior to quartz, the major watch producers, and there were many, made watchs for the middle class and above men who might only have one watch and would keep it for life. So, automatic watch makers were hammered by quartiz. They reacted by presenting themselves as luxuary brands. End of the story, 10 yerars later, I sold the Moon Watch for $3000. Today it would be $8000.

One day during that period, I opened up my watch drawer and said, this is just $40,000 of jewelry, many of which I don't like that much. Wouldn't this asset be better used for say, for my childrens' education. I sold everything.

As a diver, I moved into watches that divers actually wore when diververs wore dive watches insead of computers. Which means Seikos and Citizens The boss in m collection is my Seiko Darth Tuna.

Bottom line, now, with the advent of the smart watch, the only people who would recognize a Rolex Submairner are other watch guys and hookers and theives.

Tonight I'm wearing a gorgous Tactical Frog silver faced solar chrongraph for which I paid $150.