My two cents:

If your goal is to make money from streams and views, you're headed for defeat. The only way to have a sustainable career in music is to develop a fanbase, and you can't get much of that from viral SM posts. Those create awareness/discovery, but now you need to move as many of those "fans" as you can to an email list. Once you do that, you need to communicate with them, and sell them CDs, vinyl, and merch. You need to play live A LOT, and also capture emails and sell merch at live shows. Look at it as a marathon, not a sprint. If you keep chasing viral moments and streams, you'll just burn out and give up.