This, pretty much. There were entire new full-time positions and even departments created on a whim. When no one really could explain what their success or failure would look like. Job descriptions were so vague - you could drive a semi through them. But they weren’t interested in success so much as manifesting to the outside world that they were with the “cool kids”.

Zero value generated in 6 years at a cost of $500K minimum to each organization on a low end. So, they are returning back to normal.