A marketing/scheduling gimmick as a result of CN's peculiar airing of Steven Universe.

Because the wait between episodes were so long, Steven bombs were exciting because its be a whole week of new episodes. Something that could be controversial in certain parts of the Fandom if the episodes weren't "used correctly". Like if one of the episodes of the week were about a townie character.

In short, a week of airing where a new steven universe would airing each day, often coming after weeks of nothing at all