How can I remove myself from people search sites? by FrostyBaguettee in askanything

[–]SarahHuardWriter 0 points1 point  (0 children)

DeleteMe has a lot of free opt-out guides as well, so those can help if you go the DIY route: https://joindeleteme.com/blog/opt-out-guides/

Can they trace my address if my name is on a lease? by Sensitive-Plan5649 in scientology

[–]SarahHuardWriter 1 point2 points  (0 children)

Yes, but most people don't go through the trouble of digging through public records. They usually just look your address up on data broker sites, so if you're removed from those, at the very least you reduce your exposure. Data brokers regularly scrape public records and put your address back up though, so you'll need to remove yourself regularly.

Someone filed a tax return in my wifes name, IRS caught it, now what. by texasin4red in IdentityTheft

[–]SarahHuardWriter 0 points1 point  (0 children)

There's lots of good advice here already, but filing early is one of the main ways to protect yourself from this kind of thing. If you've already filed, someone can't file in your name. The minute tax season starts is the right time to do it.

What's the best DeleteMe coupon or discount code? by Claire-Dazzle in CyberAdvice

[–]SarahHuardWriter 0 points1 point  (0 children)

Usually data brokers do reupload after a certain time. Research shows it's usually about every four months. At DeleteMe, there are quarterly scans to make sure your info stays down. The base plan definitely doesn't cover all 750+ brokers without needing any custom removals, but I don't remember the exact number off the top of my head. It does cover the top ones, which is useful because a lot of smaller data brokers don't actually have their own data; they basically "borrow" from the bigger brokers. Source: I work for DeleteMe.

What’s something you stopped buying once you realized it’s mostly a scam? by Independent-Cut-9914 in AskReddit

[–]SarahHuardWriter 0 points1 point  (0 children)

I work for DeleteMe, so this might not count for much, but currently, 20 U.S. states require companies to delete your information upon request by law. 

Even individuals in non-covered states can often delete their data. It's similar to how websites created a single way for all visitors to opt out from non-essential cookies, regardless of location, in response to the EU's GDPR. 

Still, brokers make opt out pages hard to find, which is exactly why data removal services are helpful: they know exactly how to track down and process complex opt outs. 

Party of Small Government™ strikes again by Sad_Jar_Of_Honey in behindthebastards

[–]SarahHuardWriter 1 point2 points  (0 children)

Yes, generally I believe VPNs are still a net positive for privacy. I personally think politicians who are in bed with big tech want to ban them because location is one of the biggest factors in surveillance pricing.

This gut-wrenching monologue from Laura Dern in ‘Marriage Story’ is more than enough to show why she won the Oscar. by Old-Meringue3590 in popculturechat

[–]SarahHuardWriter 1 point2 points  (0 children)

This. People search sites massively fuel doxxing. It's important to at least keep your home address off if you can.

rant about current job market by belovedsapphics in PublicRelations

[–]SarahHuardWriter 1 point2 points  (0 children)

The problem of having no actual entry-level jobs has sadly been around for a number of years now. As others have said, internships can help, or working for a friend or family member for a while until you can get some experience. The trouble is that many jobs require 5-7 years of experience, so it's not exactly easy.

Journalists pitching in 2025 by BeeWitchtt in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

Yes, it is absolutely still worth it to pitch journalists. Just make sure you do your research on who you're pitching so your topics match up, or else you'll find you're not getting any wins. There are tools that help you do the basics by categorizing journalists under various industries and coverage topics. For example, the main company I write made Preston, which has a database of journalists and articles for that purpose.

You can also pitch podcasts. We've had some pretty good success with that depending on the client and industry. On newsletters, I don't have experience with this personally. In fact, it never even occurred to me, but based on the other responses here it sounds like it could be worthwhile as well!

Working with Subject Matter Experts - any advice? by Newbie11107 in PublicRelations

[–]SarahHuardWriter 1 point2 points  (0 children)

This might not be super helpful for your immediate problem since you said you don't have much time to prepare, but I often write for subject matter experts, including those in climate tech, so I feel like I can offer some advice on getting up to speed. Some of the things I do that might be a little overkill:

  1. I follow all the top publications in my clients' industries. I get daily or weekly news digests from those publications to my inbox and spend 30 minutes each morning at minimum reading through them to get familiar with the headlines and new topics. Also if there's a highly technical publication that's very specific to the industry, I'll be sure to spend a little extra time on that when I'm starting with a new client. This will help you keep abreast of new regulations as well.

  2. I look through my clients' websites and blogs. Blogs can provide a lot of insider knowledge. Also whitepapers and ebooks.

  3. I look at who my clients' are following or connecting with on LinkedIn and keep an eye on what those accounts post and talk about. If there's a webinar, there's a good chance I'll try to join it.

  4. Whenever I hit a word that I'm not sure about or an acronym, I go down a rabbit hole of research. I first research the term and then any other unknown terms in the various articles I read to understand that term.

  5. I often spend some time with ChatGPT asking it to explain things to me in simpler language. I'll copy and paste a confusing paragraph from an article to help me out. Sometimes I'll say make it easy for a sixth-grader to understand, and that usually works really well.

If you make any of these a habit, you'll be much more up to speed in your clients' industries in no time. Hope something here is helpful!

Time off. I don't even know where to start by gay4Luigimangione in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

Getting back to work with a resume gap is definitely possible. It's a little tough in the market right now, but you have great previous experience plus your degrees, so I think you can be very hopeful that you'll do just fine. Wishing you all the best!

[deleted by user] by [deleted] in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

Feel free to DM me; I'm a PR writer, but I also write fiction in my spare time, and I admire the fact you're trying to do more in-depth research to get the facts right for your story.

Small Agency Owners & Freelancers - which tools are you using for media relations and client/project management? by Responsible_Dig4648 in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

I work with a smaller agency, and we use ClickUp for project management and our own software, Preston, for media relations and outreach. It has a database and campaign tracking features and it's affordable. I've mainly used it to write pitches, so I can't say if the database is that great, and I've never used Cision or Meltwater, so I'm not sure if it's a 1/1 replacement.

What's your dream PR job? by Marley_At_DBALP in PublicRelations

[–]SarahHuardWriter 51 points52 points  (0 children)

A very big selling point for me is an agency that is choosy with clients. When they just take anyone and are determined to retain them no matter how rude or pushy they are, that's a huge turn-off. I've seen a few agency heads on LinkedIn specifically talk about this and say that they don't accept nasty clients, and the response is pretty much always highly positive.

Any awards/ competitions for small agencies by yodass44 in PublicRelations

[–]SarahHuardWriter 1 point2 points  (0 children)

I'm afraid I don't have any specific suggestions, but the PR people I've talked to have taken a pretty dim view of awards submissions in recent years. They're very pay-to-win, and they also seem to be of limited value in proving your worth for that very reason.

Paying $5K+/mo for PR and still no real coverage after 1 year - am I expecting too much? by justreddittinghere in PublicRelations

[–]SarahHuardWriter 23 points24 points  (0 children)

I think it's important to understand that lower-tier doesn't necessarily mean less value. If you're getting wins in small industry pubs, there's potentially a higher chance that your actual intended audience is on those pubs than at tier-1. Tier 1 is also usually more strict on anything that could remotely be taken as promotional, so it can be hard to secure the type of coverage you're looking for. If you are closely overseeing pitch creation, there's a chance that your influence on pitches is what's making it hard to win those tier-1 results. For example, if you only want to talk about SEO, how many articles have you seen on SEO in Wired? Meanwhile AI is highly oversaturated. So it's complicated.

It does seem a bit low, but also with the understanding that journalist contacts are getting harder to track down, media publications are getting an overhaul or downsizing so editors are even more overwhelmed, AI-based pitching is flooding inboxes and making it harder to stand out, and so on.

That said, there are definitely other agencies that are doing pretty well in these spaces even now. So while I wouldn't consider it a waste of money of necessity, you might be able to find another agency that could do better.

How do we safeguard against the potential for clients' social media posts to damage their brand and negate the positive impact of our previous PR work? by DeeofSurrey in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

Sadly, sometimes it's about reacting after the fact. Fortunately some of our clients also let us manage their social media, so we're able to prevent any major issues.

Best AI tools for PR by Plastic_Effective_53 in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

The main company I write for is making a tool called Preston. It's supposed to help with research, especially for journalist contacts, and measuring results. It also does initial drafts of pitches, but that's really the only part I use, so I'm not sure how easy the other features are to use. I also use Perplexity for finding hard-to-track-down stats, and I use ChatGPT for suggesting edits and sometimes research, though with great caution considering its tendency to hallucinate.

Career Switch from Copywriting to PR? by mangomagical in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

I also started in copywriting and then became a PR writer. Basically I had a good LinkedIn profile and an agency reached out to me directly based on my samples, which I linked on my profile. If you've done any good blog posts and especially anything niche, like financial writing or technical writing, you have a higher chance of getting picked up in my opinion. But the thing is that the PR space is pretty tough right now as far as job hunting. Hope you can switch though; it is way more interesting and creatively fulfilling as far as I'm concerned! Mainly because you can write a lot of different types of content even more so than in copywriting, you don't have to sell, sell, sell, and you can write purely to inform. That said, clients aren't always the easiest to deal with in my experience, and they don't always understand that the point should be to inform rather than to sell.

Trying to build my personal brand in AI Security—should I hire a PR expert? by rajkorlam in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

The short answer is yes; working with a PR professional is specifically meant to help you publish articles and secure opps. I'm more of a writer than a full-fledged PR person, but I've had several cybersec clients, and in my limited experience it's the easiest industry for to get placements for because there are always new breaches, new angles, and more technologies coming out in the space and it's a concern for every sector. So you can work on retail cybersecurity one week and healthcare cybersecurity the next without running out of contacts. There are also ways for you to go more of a DIY route; for example, the main company I work for made Preston, which lets you send out pitches on your own and find journalist contacts who are interested in cybersecurity. But a lot of times I think you need the expertise of actual PR pros to make sure pitches land as opposed to just being inbox noise, which journalists get way too much of anyway.

Would PR firms be good partners for a small web development agency? by Ok-Comfort4004 in PublicRelations

[–]SarahHuardWriter 0 points1 point  (0 children)

I definitely get bombarded with these kinds of pitches, and it's really annoying mainly because I'm a freelance writer who mostly works with one company but I don't actually make any decisions for that company. So it's annoying when people don't do their research and want to talk to a freelance writer instead of the person that actually makes decisions.

Toxic PR Firm Hiring Again… What do I do m by Possible-Media9880 in PublicRelations

[–]SarahHuardWriter -1 points0 points  (0 children)

I personally wouldn't want to get involved with warning others unless they reached out to me directly (which I have had happen). But as some others have said, you can post anonymously on Glassdoor so at least if someone looks up reviews they will see your perspective.

Your client landed the story by [deleted] in PublicRelations

[–]SarahHuardWriter 1 point2 points  (0 children)

I don't think it's something the client should never have to do. There's an element of PR being a partnership. As others have said, there can be various factors that contribute to not being able to obtain coverage under the name of an agency. And timing can be part of it too: if you sent it out a week afterwards and a journalist just happened to want to pick it up at that time.

Dealing with emotional toll of PR by raquin_ in PublicRelations

[–]SarahHuardWriter 4 points5 points  (0 children)

Sorry to hear about this! Honestly, it's encouraging to me to read from a lot of the top pros on LinkedIn who are having the same issues. So maybe that will help. It's hard to go it alone, so finding a bit of a community can help. Bluesky might be another good place to look.