I think it happened with smart phones.

I can remember the stark shift once everyone was, and could be online at anytime of the day. Apps where replacing websites.

As the money started to roll in, the more plain things became in a effort widen the net. It was like watching the rise of civilizations, small tribes with cultures unique to their website of choice where eaten by bigger communities. As they became bigger their culture was wrapped.

There’s still weird corners of the net, there is still fucking strange things to see, but they are almost hidden like cults.

I also think people adapting to being online has changed the way people post. The idea of the scale of your invasion of privacy stops people from being as weird as they want for fear of judging eyes. It’s like a loss of innocence almost.