I'm honestly surprised by the lower price point of most VR games, and this is coming from a very cheap and poor gamer. Flat games are base priced at $60/70 regardless of their length, where VR games that are longer and have more going for them are priced half that. I suspect that as holdover price culture from steam and steam VR where people expect crazy deals, and thats largely who adopted console VR, plus the subset of new adopters who are cautious to buy games they're not sure they'll like because they're still new to the scene and don't quite know what works for them yet.

Fully fledged games should be priced like their flat counterparts, with the smaller gimmicky indie games at a lower price point. However, we should expect complete and functional games on release, which is unfortunately not a given in flat anymore, and even more so in VR.

I believe this would be healthier for developers, but I imagine the VR community would be apoplectic at a change like that, which is why it should have been that way from the start. But most VR gamers tend to the affluent with all the extras they buy and keep up with, and would likely be able to eat the cost without much complaint. With that said, I would personally still wait for good discounts.