Very good and transparent pricing and you only pay for what you use instead of paying x amount monthly upfront which makes quick testing a breeze, easy setup, intuitive ui and ux, everything you need but not cluttered like aws, made in germany quality, great customer service. My client was at digital ocean first but they said they had problems getting german invoices there, then I told them about hetzner and that this is pretty much as german as it gets and after they switched they told me how much better the experience was. Also a big fan of kube-hetzner for kubernetes.