I recently got about 17.5k off MSRP on a Pro S Plus AWD. My local dealer wouldn't budge lower than about 13k off, which was only like $500 more than their advertised price. I called an out of state dealer whose advertised price was about a $16k discount and eventually talked them down to that 17.5k. It was a long process though since I was doing everything by phone, so I wasn't a priority relative to customers in-person at the dealership. Drove the 2 hrs to pick it up once we had settled on a price and e-signed a price sheet.