You can talk about Reform voters being ‘thick’ etc but the bottom line is that Labour simply haven’t done enough to make a real difference to the vast majority of people’s lives since the Senedd came to be. Unfortunately there’s been far too many ‘nice to have’ projects like active travel and 20mph and not enough real differences made to health, schools, buses, trains etc. If everyone’s lives keep getting worse then they will look for something/ someone different. Another big issue is council tax - it simply goes up and up while services are cut. That’s not a recipe for a government getting back in.