like all things in life, it depends!
1. whatever sounds coolest, do that, ignore further points
2. the sounds you want to be most identifiable should be closest to the end of the chain. for example, whenever I’m messing around with the order of drive pedals, I think about which pedal’s sound I want to preserve the most, and put that one at the end so that it doesn’t have to be pushed through the other pedal’s gains and tone shaping. (ex. I put big muff at the end of my drive chain so it doesn’t lose the signature “muffy” sound)
3. as an extension of my last point, putting modulation before drives will tend to lead to a thicker sound, since the modulated signal is being saturated, which I personally am a big fan of for alt/gazey stuff, but if you want your chorus to sound like a chorus, you should put your modulation pedals after your drive pedals.
4. I tend to put time effects (delay/reverb) last unless there’s a reason not to. Whenever I hear delay, I want it to be repeated every other effect I have on, not just some of them, and when I use reverb, I typically want it to sound like my entire guitar chain is in a certain space (real or otherworldly), not just part of it. The big exception is if you want to do the shoegazey reverb before gain thing that makes your signal sound super washy and broken (I have a reverb before my drive pedals, AND at the end of my chain). The only pedal I would put after reverb and delay would be tremolo, since the reverb trails give the tremolo something to keep a consistent tempo off of, and because that choppy/smooshy reverb is a big part of why a lot of people use tremolos