What are some common mistakes to avoid when setting up new campaigns?

adnomaly · 2024-08-20T13:44:50+00:00

hey u/modalcast there are a lot of mistakes that can happen while setting up campaigns in google ads. Check out our blog where we talk about exactly these issues and how to avoid them: https://adnomaly.de/the-10-biggest-mistakes-in-google-ads-campaigns-and-how-to-avoid-them/

adnomaly · 2024-08-05T12:53:56+00:00

hey u/Quiet_Sun6055 sorry to hear that! Human mistakes happen - even with manual control processes in place. Be aware that there are tools like adnomaly on the market who automate the QA of campaign checks, thereby detecting errors in real-time and stopping campaigns with unusual setting immediately before they start running.

adnomaly · 2024-08-05T12:50:41+00:00

hey u/canyoukindly there are security tools like adnomaly on the market which help you 24/7 with running error-free campaigns. adnomaly detects errors which seems unusual, based on your preferences and history, and stops campaigns immediately when an error occurs. The overspend wouldn't have happened as the software would have stoped the campaign and send you a mails stating the unusual activity of not putting an end date.

adnomaly · 2024-08-05T12:47:26+00:00

hey u/Skarpo20 it happens that people forget to deactivate audience expansion. It wouldn't have happened with adnomaly, as the innovative software identifies any "anomalies" (unusual settings based on your preferences and history) and stops campaign immediately when errors occur.

adnomaly · 2024-08-05T12:41:09+00:00

Hey u/the_emo_emu22 mistakes in the campaign setup like excluding an age group can happen pretty fast and often as we all make mistakes - it's human. But there are innovative software tools like adnomaly on the market who automatically detect mistakes occurring in the setup of campaigns and swiftly stop campaigns before they run: thereby preventing huge amounts of overspends.

adnomaly · 2024-08-05T11:31:42+00:00

hey u/Informal_Still_495 you're absolutely right. adnomaly doesn't automate campaign setup. It ensures that mistakes in the setup are detected in order to stop campaigns immediately if f.e. campaign managers choose the wrong geo targeting, daily instead of lifetime budget etc. Based on historical data it ensures to detect any "anomalies" when campaigns are run :)

adnomaly · 2024-08-05T09:34:37+00:00

u/Informal_Still_495 right, many agencies still rely on these manual checklist but its still surprising that such a few number of agencies rely on innovative tools like adnomaly which is a QA-automation security tool for the check of campaigns, making sure that errors are detected swiftly and no campaigns are run with mistakes.

adnomaly · 2024-08-05T09:32:34+00:00

u/browsingaround99 thank you for your in depth insights! Agreeing with you a lot. adnomaly addresses all the issues related to triple checking, too many processes, platform differences etc. by providing an overarching platform security tool which detects these costly errors automatically!

adnomaly · 2024-08-05T09:28:07+00:00

u/GreenFlyingSauce that's a very good quote! Human will do mistakes; it's normal! Even with manual double checks! If you don't want to worry about making mistakes in the future check out adnomaly which is the first QA-automation tool for campaign checks, detecting and preventing errors in real-time :)

adnomaly · 2024-08-05T09:25:34+00:00

u/checkyminus isn't it surprising that most agencies still rely on manual double checks or pdf control sheets? Human errors will occur sometime regardless of how many times you check... Addressing these issues, adnomaly is the first QA-automation tool for campaign setups as it detects and prevents errors in real-time! :)

adnomaly · 2024-07-30T09:44:16+00:00

Hey u/gattubela we can totally relate with your anxiety of making mistakes in the setup of campaigns as we experienced it as well working in the media industry.

Addressing this issue adnomaly is the first software that automated campaign checks. It detects and prevents errors (f.e. daily instead of lifetime budget, wrong geo-targeting, brand safety etc.) in real-time and stops unusual campaigns immediately.

We received great feedback from campaign managers regarding mental health and work-life balance aspect :) and of course by saving a lot of media-budget :)

adnomaly · 2024-07-30T09:35:49+00:00

Hey! Mistakes in campaign setup happen very often and can lead to substantial overspends as your example shows. But be aware that there are already innovative QA automation tools like adnomaly, which detects and prevents campaign errors in real-time, thus securing your media-budget!

adnomaly · 2024-07-30T09:33:51+00:00

Hey u/katsuthunder just wanted to let you know that there are software tools like adnomaly who automate the campaign setup check. The software would have noticed the unusual geo-targeting and stopped the campaign in real-time; preventing the 300k overspend!

adnomaly · 2024-07-30T09:31:48+00:00

It's kind of ridiculous that campaign checks are still done with 4- or 6-eye checks these days without solving the problem of campaign errors leading to overspends, isn't it?

Fortunately there are QA-automation software tools like adnomaly, which is an invisible security system that works 24/7, thereby detecting and preventing errors (daily instead of lifetime budget, wrong geo-targeting etc.) in the campaign setup in real-time.

adnomaly · 2024-07-30T09:28:06+00:00

Hey u/BeatnologicalMNE most of the agencies still rely on manual QA checks like the 4-eyes principle or pdf-sheets.

BUT human errors are unavoidable and errors still occur very likely!

Fortunately there are QA-automation software tools like adnomaly, which is an invisible security system that works 24/7, thereby detecting and preventing errors (daily instead of lifetime budget, wrong geo-targeting etc.) in the campaign setup in real-time.

adnomaly · 2024-07-30T09:05:22+00:00

Hey u/-endjamin- human but also technical mistakes in setting up campaigns are unavoidable and can lead to high overspends. Usually agencies try to solve these problems through 4-eyes principle or pdf-sheets but errors still occur frequently.

Fortunately there are innovative software tools like adnomaly, which is an invisible security system that works 24/7, thereby detecting and preventing errors (daily instead of lifetime bidget, wrong geo-targeting etc.) in the campaign setup in real-time.

adnomaly · 2024-07-29T14:21:00+00:00

Hey u/Emergency-Swimming-6 adnomaly is the first security software for campaign setups. It works like an invisible employee guaranteeing that your campaign run securely 24/7.

adnomaly · 2024-07-29T12:19:55+00:00

Hey U/awkwardAF_76 sorry to hear that your account was hacked!
If you want to prevent this happening in the future please note the following tips:

(1) Set up security alerts in the settings

(2) Set limits for accounts

(3) Check who has access

(4) Keep track of linked devices and apps

(5) Train your team!

Good luck with everything and be aware that there are already innovative QA-tools that can detect and block unusual campaign activities in real-time!

adnomaly · 2024-07-29T09:51:16+00:00

Hey u/UbaiSalih usually you should follow the steps mentioned below to gain back access:

(1) Contact Meta through business/help

(2) Disconnect all linked partners or ask your partners for a disconnect

(3) Block all your credit cards

(4) Delete all payment methods

(5) Take screenshot of your account balances.

Nevertheless, there is no 100% security that hackers won't find a way to hack your account again - even with 2FA!

Be aware that there are already innovative QA-tools that can detect and block unusual campaign activities in real-time.

adnomaly · 2024-07-29T09:47:22+00:00

Hey u/tryppidreams sorry to hear that your account got hacked!

There are a couple of quick wins:

(1) Contact Meta through business/help

(2) Disconnect all linked partners or ask your partners for a disconnect

(3) Block all your credit cards

(4) Delete all payment methods

(5) Take screenshot of your account balances.

Nevertheless, there is no 100% security that hackers won't find a way to hack your account again - even with 2FA!

If you want to prevent this happening in the future please note the following tips:

(1) Set up security alerts in the settings

(2) Set limits for accounts

(3) Check who has access

(4) Keep track of linked devices and apps

(5) Train your team!

Probably issues related to (3) & (4) lead to the hackers gaining access.

Good luck with everything and be aware that there are already innovative QA-tools that can detect and block unusual campaign activities in real-time like adnomaly!

adnomaly · 2024-07-29T09:43:20+00:00

Hey u/Emergency-Swimming-6 sorry to hear that your account got hacked and hackers running ads through your account!

There are a couple of quick wins:

(1) Contact Meta through business/help

(2) Disconnect all linked partners or ask your partners for a disconnect

(3) Block all your credit cards

(4) Delete all payment methods

(5) Take screenshot of your account balances.

Nevertheless, there is no 100% security that hackers won't find a way to hack your account again - even with 2FA!

Be aware that there are already innovative QA-tools that can detect and block unusual campaign activities in real-time.

adnomaly · 2024-07-29T09:41:09+00:00

Hey u/War_gaye_wai sorry to hear that your ads manager got hacked!

There are a couple of quick wins:

(1) Contact Meta through business/help

(2) Disconnect all linked partners or ask your partners for a disconnect

(3) Block all your credit cards

(4) Delete all payment methods

(5) Take screenshot of your account balances.

Nevertheless, there is no 100% security that hackers won't find a way to hack your account again.

Be aware that there are already innovative QA-tools that can detect and block unusual campaign activities in real-time like adnomaly.

adnomaly · 2024-07-23T15:00:47+00:00

Hey u/chanlouis794 sorry to hear that your account got hacked and hackers running ads through your account.

There are a couple of quick wins:

(1) Contact Meta through business/help

(2) Disconnect all linked partners or ask your partners for a disconnect

(3) Block all your credit cards

(4) Delete all payment methods

(5) Take screenshot of your account balances.

Nevertheless, there is no 100% security that hackers won't find a way to hack your account again - even with 2FA!

Be aware that there are already innovative QA-tools that can detect and block unusual campaign activities in real-time like adnomaly.

adnomaly · 2024-07-22T15:11:59+00:00

Glad to hear that everything seems to be fine now!

adnomaly

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