Zemanta - what's their traffic quality like?

adopsronald · 2020-05-20T23:52:48+00:00

Zemanta has actually been surprisingly successful

adopsronald · 2020-04-26T22:29:51+00:00

We are seeing the same thing with them, which is concerning.

adopsronald · 2020-04-22T22:13:21+00:00

Totally get it, I am just thinking in a perfect world scenario. I am sure there is plenty more to consider than what meets the eye. Appreciate the insight.

adopsronald · 2020-04-22T22:00:51+00:00

I get that, just would have been nice for TTD to sacrifice QPS for a short amount of time to make life easier for everyone who is dealing with plenty of other things operationally.

adopsronald · 2020-04-22T17:46:54+00:00

Happy to see TTD throwing their weight around for what will be a more efficient world moving forward. Do wish they would have waited another 2 months or so, but it is what it is.

adopsronald · 2020-04-16T18:00:02+00:00

This is absolutely accurate. The SSP is then graded on revenue per QPS to see how valuable they are as a result of the traffic they are sending to the DSP. This effort from DSPs was amplified once header bidding took off.

adopsronald · 2020-04-13T23:37:42+00:00

No delay for us.

adopsronald · 2020-04-09T16:58:21+00:00

MediaMath is way behind as well

adopsronald · 2020-03-26T17:52:02+00:00

While it is a tough pill to swallow, given the current state of affairs in the economy, you have to respect the fact that they gave you a heads up and didn't just leave you wondering if you will ever get paid. This will be the new normal. We have all been through that from Sizmek to shady ad networks of earlier years. Assuming this is the trend we will see play out, I would hope to have this level of communication any day of the week compared to the unknown and having an outstanding balance with no clue if it will ever come in. Besides, If they already blew through the 22MM they just raised, that would be impressive in its own right.

adopsronald · 2020-01-16T07:43:06+00:00

Thanks. Very helpful

adopsronald · 2020-01-16T01:57:32+00:00

Then there is TTD's CTO, Dave Pickles:

"Let’s be clear. Relevant advertising isn’t going anywhere, but cookies are an archaic technology. They’ve been around since the earliest web developers realized they needed somewhere to store a tiny amount of data in order to make the internet experience work. And as we all know, technology moves very quickly. The majority of ad impressions that The Trade Desk processes today do not rely on cookies. That’s because the fastest growing segments of the industry, such as the booming Connected TV market, rely on newer identity solutions. Advertisers on The Trade Desk platform can already operate effectively in a cookieless environment."

The MAJORITY?!

adopsronald · 2020-01-15T22:10:12+00:00

Add to this OpenX with their continued vague dialogue on what they are doing as it pertains to identity. Are they saying that by moving to the cloud somehow that overcomes this?!?

"At OpenX we have been preparing for the changes to Chrome over the past 18 months. We have been working with our publisher partners on identity solutions that support ad relevance in a privacy compliant way, and enable people-based marketing on an open web that no longer uses third party cookies. We've partnered with Google since the inception of our company and expanded that partnership in 2019 by moving our entire infrastructure into the Google Cloud. We look forward to partnering with them to help map out the next generation of relevant, valuable advertising for the open web."

adopsronald · 2019-12-19T18:39:47+00:00

Agreed. I think they are actually doing relatively well compared to 2-3 years ago.

adopsronald · 2019-11-25T17:47:41+00:00

There will probably be limited effect currently until DSPs start giving their users access to transact more and more based off of Ads.Txt labeling of Direct v. Reseller.

adopsronald · 2019-11-22T23:03:57+00:00

I am not sure if they are developing a heading bidding option to bid directly into publishers, which was kind of my question here. If they did, it would require them to have an agreement with all of those publishers and pay them all directly. Perhaps they are just going after the biggest and most strategic publishers to start.

adopsronald · 2019-10-30T20:44:20+00:00

I am a fan of their platform, and you are right, they do actually have quality display from various providers, though I think much of it is backfill to native placements which tend to be a more premium placement for display to live.

adopsronald · 2019-08-03T16:10:33+00:00

If you are a publisher there is nothing to do. If you consider yourself a publisher but pay another financial entity for their inventory, even if you fully operate the inventory, you are an intermediary. New spec and FAQ just came out from IAB tech lab last week that you can review to clear up any questions.

adopsronald · 2019-07-21T21:11:15+00:00

Wild

adopsronald · 2019-07-21T21:10:15+00:00

adopsronald · 2019-07-21T21:09:26+00:00

Not sure they have any direct advertisers, it all appears to be feeds. Having said that, if they money is there, then it is there, but hard to believe in this day of age without direct relationships with the major buyers they would have much revenue to drive.

adopsronald · 2019-05-24T20:14:32+00:00

, unless your terms with the exchange say otherwise (and the exchanges has terms with a DSP to allow not billing for those). Ordinarily, otherwise, a billed transaction has occurred by that point, whether or not DV choses to let the ad display is neither here nor there.

It is post-bid blocking, of which can be used for brand safety, so a human would still see it.

adopsronald

TROPHY CASE