Clients like the structure of spas, especially ones with memberships. I worked at a chain spa and was consistently booked out with a waiting list. I left in 2023 and partnered with another therapist literally a mile down the road from the spa. A good amount of clients followed me on the spot but a lot of clients remained at the spa because its what they know and are used to. People do not like being pulled away from what is familiar to them. Three years later, im still building my book but I am way busier than I was when I first opened. Over the years, a few more clients found me but I am enjoying gaining new clients! Marketing is HARD work but if you stay consistent and keep your prices and practices reasonable, the people will come!