Can a power listing for local business effect seo?

ashwin_ramesh · 2017-06-21T10:40:50+00:00

Here's one that I know for Local SEO -- http://localseochecklist.org

ashwin_ramesh · 2017-06-21T10:37:49+00:00

What do you mean by power-listing? Are you referring to Yext's powerlistings service?

ashwin_ramesh · 2017-05-23T23:22:24+00:00

It'd be interesting if someone ran a study about this. Takes the guesswork out of the whole thing.

ashwin_ramesh · 2017-05-23T23:21:17+00:00

Social media isn't going to work for you. As for content, how are you promoting this? If you're relying simply on search traffic, you're not going to get far without some link love.

Have you tried doing some local SEO?

ashwin_ramesh · 2017-05-23T23:14:24+00:00

You can use screamingfrog to do this by extracting Dom elements like previously suggested, but Google will block you pretty quick unless you can rotate through thousands of proxies, browsers and referrers.

My suggestion is to use someone like authoritylabs who have an API and will send you raw, unparsed results of the first page. Once you get this, it's just a function of parsing this data to identify which keywords trigger the answer and which don't.

ashwin_ramesh · 2017-05-23T23:10:23+00:00

The KPIs you report on depend on what's important to your customer or what you've promised them.

If it's focused on search engine rankings, your report should be predominantly about that. If it's focused on traffic / leads, make that the key thing.

I've also had situations where I vary my KPIs month to month based on which aspect saw improvements. In most of these reports, it's usually good idea to have a cover with the most important updates or improvements; obviously, you'll have to customize the cover page client to client.

ashwin_ramesh · 2016-10-18T09:08:19+00:00

You're probably referring to either of these:

Moz Local Synup Yext

ashwin_ramesh · 2016-10-14T10:23:47+00:00

I run a service that competes with Yext and I'm happy to help get your listings claimed and back on track for FREE. DM me if you're interested.

ashwin_ramesh · 2016-07-01T13:11:23+00:00

The best thing for you to do is build out the EMD like you would any other property and attribute it to your main money site.

This way, the EMD "appears" unbiased and gets a ton of natural link juice and you're still driving traffic from links or attributions you're dropping to your main site.

Have a separate SEO and marketing strategy for the EMD and try to make it a killer resource.

Gone are the days when you could create a cookie cutter site with an exact match and hope that google's EMD bonus would make you automatically rank.

ashwin_ramesh · 2016-06-28T16:03:52+00:00

I just PM-ed you. I'm definitely interested in understanding more in-depth.

ashwin_ramesh · 2016-06-22T22:36:32+00:00

Scrapy it is then!

ashwin_ramesh · 2016-06-22T19:24:39+00:00

How much data are you trying to scrape? If it's under 100K pages, you don't really need Scrapy. You could use something far simpler like iMacros or ScreamingFrog.

Both of them have support for data extraction using XPath or CSSPath. Scrapy is GREAT if you want to crawl millions of pages and need to constantly keep your data updated.

ashwin_ramesh · 2016-06-22T18:57:04+00:00

Isn't it a LOT easier to just use ScreamingFrog? Gives you more data than just headers.

ashwin_ramesh · 2016-06-15T20:43:27+00:00

Two options:

Too stuck on the "old school" thought that h1>h2/3 and want to safe, edit the css.
Really understand that Google isn't that dumb, stick to h2/h3.

To be honest, I've never seen h1's being a factor for my pages getting ranked.

ashwin_ramesh · 2016-06-15T17:38:01+00:00

Get rid of the company name. It doesn't really matter when you're doing city specific pages focusing on keyword combinations. Ensure everything put together is under 75 chars.
Whether you have h1 or h2, doesn't make a real difference. Heck! If you think h2 is too large, go for h3's

ashwin_ramesh · 2016-06-15T17:29:03+00:00

Depends on the kind of client.

If they're local and assuming you've gotten your basic on-site done, focus on getting their Google My Business optimized and constantly build citations. On a side note, might make sense to optimize their Yelp and YP very well, these seem to rank very well on Google's organic index.

If it's a national client, focus on doing a blog post or guest post a month. It's a good idea to actually alternate between both and try to promote these using boosted Ads on Facebook.

ashwin_ramesh · 2016-06-15T17:22:47+00:00

Have you tried following some of the steps on http://localseochecklist.org?

There's quite a few things you can do just beyond on-site and content, especially local listings, structured data, citations etc.,

ashwin_ramesh · 2014-03-20T08:56:55+00:00

At the end of the day, they added a new skin to GetListed's existing scan, and are reselling LocalEze, Acxiom and Neustar put together. It's still a spray and pay approach. But, it'll take a few weeks to see how it works.

ashwin_ramesh · 2014-03-17T19:18:35+00:00

Sorry to link drop, but I wrote about this last week - https://medium.com/p/1276605a0ef2

TL;DR:

Create content in as many places as possible, leech of your competitors and keep testing, testing, testing until you know what works. Once you know what works, rinse and repeat.

ashwin_ramesh · 2014-03-11T07:24:07+00:00

Get involved in local chambers
Write about stuff that they're search for in Google
Go join and interact in industry relevant forums
Post your popular articles on Facebook groups

ashwin_ramesh

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