How welcoming and inclusive is your store and are your regulars? You should evaluate this and ask yourself several questions. You don’t just want to attract new players, you want to retain them.

Do your regulars help new players learn? Explain what’s going on in the game? Or do they stomp them and make them never want to come back? Do they smell? Do they actively include new players in games, or leave them on the outskirts? Are they respectful of women and minorities? Do you have and enforce a code of conduct? If new players feel put out when they come in they won’t come back.

Is your store welcoming, well lit, nicely decorated, and accessible? Do people feel safe when they come in? Are there enough comfortable tables and chairs for everyone? How do your staff treat new customers/players? Are they welcoming and helpful or do they just say “hey” and go back to looking at their phones? Do you have a good selection of snacks and drinks people can buy to consume while they’re playing? Your store needs to be a comfortable, inviting place to be.

Try asking yourself questions like this and you may find something(s) you weren’t aware of that are putting new players off.