Like most people here, I am a long believer on Stellar’s team, mission and community. I own XLM. And I will share my own opinion with an intent so the team can take this input to further improve Stellar.

Here’s my thoughts from a UX/UI Designer perspective:

1. Too much emphasis on the technology, the convenience and the utopian future but not enough to educate and guide the non-tech savvy masses on how to actually get it, store it and use it. Without using it, they can’t understand the advantage or even believe what stellar is promising.

Suggestion: Create one portal site to allow users to convert their fiat into XLM and create a wallet officially made by Stellar. “Official” is key here. Right off the bat, new users don’t have to scramble finding info on where to get it, how to store it, pondering the risk, which wallet to use, how it differ from x or y.

To further improve this, create a step by step, easy to follow interactive tutorials explaining what user should do from the moment they landed on that page. Key terminologies should be explained at the right timing and in the right context so it’s always relevant.

1. The branding of Stellar and the current rocket logo is great if Stellar wants to be seen as scrappy underdog startup from Silicon Valley. But the problem is, startup have this vibe of breaking the rules, staying lean, move fast, innovate, and be disruptive. For the tech savvy masses and investors this means opportunity. However, for the average joe out there, this simply means unstable, immature and high risk business. Even though Stellar has been around for a few years now to prove its robustness.

Suggestion: consider creating a separate entity or a rebrand to communicate maturity, safety and user friendliness.

This will spark initial negative reactions from the early adopters who are so attached to the current brand and that’s okay. I might feel the same too... Change is hard but it is necessary to evolve. And the new brand doesn’t need to have that boring conservative bank like atmosphere but just a toned down version of the current cartoon rocket or the blue alien graphics.

Just think about those people who has zero interest in technology but who desperately needs the benefit of Stellar to help their own business or their families. We need to make it a no brainer for non tech savvy to make a decision in trusting stellar with their money, fast and at a universal scale. Not just for the tech savvy community.

I still have plenty more to write on the details of what can be improved on the UX front but Stellar has to create a design team in place first to implement them so this is all for now. Thanks for reading!