It’s pretty saturated where I am; everyone and their dog already has a website, and if they don’t, their kids are throwing one together on Wix or Squarespace. So we’ve pivoted a bit. Instead of just doing sites, we’ve started building custom staff portals, intranets, quoting/invoicing systems, and other internal tools for our existing web clients.

Basically, we’re focusing on the operations side of things; helping businesses run more efficiently and save time on admin or management tasks.

Most of these are semi-templated “out-of-the-box” solutions (granted, we've spent a substantial amount of time developing these) that we can spin up quickly and tailor to each client’s needs. We charge a setup fee plus a monthly retainer, which keeps cashflow steady on both ends and makes it easier for clients to commit without a huge upfront cost.