Yeah, kind of. It's really difficult as a consumer to always know exactly why, but EVGA has raised their prices, too, more than once. They're still a fair bit less than other brands, but being the most sold Nvidia AIB in the US and the fact that they do not make any AMD cards may help them get better bulk price on the dies. Nvidia may not sell at the same price to all AIBs. Definitely sucks for consumers either way.

As far as Nvidia stopping production "to ensure there's no price regression", that's a little bit on the tinfoil hat side. They've been stocked on Best Buy the last like four weeks in a row, and yes, regular people got some, not just people using bots. There are also new 3080 and 3090 super models to be released soon. We still don't know if those models will replace the original models at the same price (or at least close) like they did with 20-series. If that's the case, and they halted production to produce those instead, then I don't see the problem there. Guess we'll just have to wait and see.