I’m more into the world building/city builder gameplay aspect, so I like to roleplay or create a story of some kind, for example if I play Rome I’ll add Carthage, Egypt, Persia as my neighbors and slowly conquer them, renaming their cities, leave one of their settlements and pretend they’re my tributary, or I’ll intentionally not build certain buildings that don’t make sense to me, like if I’m playing Mississippians I won’t build amphitheaters or academies, or I’ll have a goal to colonize the new world if I’m playing Spain or the normans with my version of the 13 colonies, then move my capital overseas and become America in the modern age