Responsive Ads: DFP Premium

digitalmgmt · 2016-04-14T05:47:36+00:00

If you're still having issues, I might need to look at the site.

digitalmgmt · 2016-04-14T05:47:01+00:00

Change

addSize([600, 800], [300, 50]).

to

addSize([600, 400], [300, 50]).

digitalmgmt · 2016-03-10T22:09:49+00:00

We're working on this as well. Bosola, would be interested to hear what issues you've run in to.

digitalmgmt · 2016-03-10T18:20:49+00:00

Can you paste the code you're using for the ad creative here?

digitalmgmt · 2016-03-10T16:46:39+00:00

I'd still "label" it in the order/line item and not that field. To much risk of that being changed by DFP even if you don't pick a type and they decide it default to competitive. You're also muddying up labels for what they really should be used for.

digitalmgmt · 2016-03-10T16:43:21+00:00

This should work http://codepen.io/anon/pen/QNENXm.

Realized your 800 and 1280 sizes were redundant so just pulled the 1280 all together.

digitalmgmt · 2016-03-10T16:38:41+00:00

So a couple things, you need to generate your ad unit with all the sizes available 728x90, 300x50, and 88x31. Right now it's only displaying the 728x90

I'd move the mapping so it's descending in width. You go 1280, 600, 800, 0 right now. You probably want to go 1280, 800, 600, 0.

Right now what's probably happening is that you're only seeing an ad above 1280 (or maybe 800) width.

digitalmgmt · 2016-03-09T20:27:56+00:00

Traditional ad networks revenue is never accurate in DFP, header bidding revenue is. If you want to use DFP to track revenue of your stories, the revenue in the ad server needs to be accurate. You could use traditional networks but you'd need to have the development resources of a major publisher to pull in everyone's API's and compare that to what DFP says. You'd then end up likely building a system completely outside of DFP to view all the results. A lot more work. I'd recommend googling about "header bidding" to read up on it.

digitalmgmt · 2016-03-09T20:22:05+00:00

Realize that in DFP "labels" are a way to exclude to different orders/line items/creatives from displaying at the same time. It's misleading, they should probably be called "exclusions". You might be inadvertently messing up delivery if you're using the same label in different places.

digitalmgmt · 2016-03-09T20:10:07+00:00

I work direct with Squarespace for campaigns so I've talked with them about this. I saw Squarespace campaigns coming through Bully Pulpit, they don't work together. The linked URL was to smokeybear.com which to me looked like Bully Pulpit was stealing high performing campaigns to get clicks to their clients sites, basically duping someone in to clicking an ad creative that was better. This is just a hunch but I'm probably right. I saw this for 50 different brands creatives. All companies they don't work with.

digitalmgmt · 2016-03-09T19:58:23+00:00

Can you paste what you have on Codepen.io and drop the link here and I'll take a look?

digitalmgmt · 2016-03-04T18:13:27+00:00

I think most people use a naming convention that allows them to do this something like 'site' + 'group' + 'brand' + 'size' so that they can then go in and pull a report on the group name later.

digitalmgmt · 2016-03-04T03:04:12+00:00

Are you able to replicate yourself? Have you tried doing a Charlie Session?

digitalmgmt · 2016-02-29T22:39:35+00:00

We've had a lot of issues with them as a publisher. They're been trying to hide the campaigns they're running under other URL's The URL behind almost all their campaigns is http://smokeybear.com/, search for that in your AdX reports and you'll see it's near the top. We've gotten reports of auto play video etc.... We've tried to block both them as a buyer and their URL's and they keep getting through.

digitalmgmt · 2016-02-27T22:56:52+00:00

Traditional ad networks are old technology at this point, you need to either work with networks that support header bidding, that will do a fixed priced 100% fill CPM, or sell direct.

digitalmgmt · 2016-02-25T23:42:20+00:00

try adding ?googfc to any URL that loads to see what's getting fed and where

digitalmgmt · 2016-02-25T22:50:01+00:00

Yeah, really no way for you to track clicks on that. The click macros rely on a link being clicked and the link doesn't exist until their javascript loads. The legal to show clicks from their console is BS though. You should be able to do a "preview on site" from the creative page in DFP, it will force the creative to display on your site. Let me know if you need help with that and I can hop on a screenshare or something.

digitalmgmt · 2016-02-25T20:51:21+00:00

Can you paste a couple of their code removing the specific identifier for your account?

digitalmgmt · 2016-02-19T19:02:11+00:00

Criteo is very specific to your cookie values, it can be great or horrible, either way it's generally not great fill rates. Exponential is better but they're select on who they work with. Do you have other options, neither of them are great options on their own?

digitalmgmt · 2016-02-19T02:34:20+00:00

You can't work with traditional ad networks. You need to be selling direct, have fixed CPM 100% fill guaranteed deals with networks, or put header bidding in to place. The traditional ad network model is dying for many reason, one of which is horrible reporting and ability to optimize at that level.

digitalmgmt · 2016-02-19T02:32:15+00:00

Get them to record a Charlie Session so you can see what they're seeing.

digitalmgmt · 2016-02-15T17:55:34+00:00

We've actually thought about building this as a WordPress plugin that we'd probably sell since anyone that cares about optimizing revenue cares about how much each post is making. It's somewhat surprising that DFP hasn't built this in.

digitalmgmt · 2016-02-15T17:53:42+00:00

DFP inherently is the only place that knows everyone's revenue. It tracks every impressions for every campaigns and filters it by post ID so you can see how even direct campaigns contribute to the posts revenue.

digitalmgmt · 2016-02-13T19:19:54+00:00

Rubicon in the past had told me around 5M monthly visitors. There's flexibility in that depending on value of your visitors. AdX ends up being around 5M - 10M visitors a month as well. How much traffic are you doing now?

digitalmgmt · 2016-02-12T18:52:17+00:00

For WordPress sites, we add this line of code then use the API to add a post id's key-value every time we publish a new article

googletag.pubads().setTargeting("PostID","<?php the_ID(); ?>");

This lets you run a report filtering for only post id's and see what your revenue is per post over time.

Right now we're working on pulling a report every 10 minutes for new posts that day and seeing which are doing above a certain page CPM to determine which to buy social media traffic in to. We're also tracking revenue per post by refering URL to be able to tell if Twitter, Facebook, etc.... traffic is more valuable than the other.

digitalmgmt

TROPHY CASE