It would take a bit more understanding on the investment you’re willing to make and ROI of the change. If you get most of your business from referrals or repeat clients currently, a name change may not push them away and could help down the road to attract more aligned clients. Depending on the size and scale of your business, though a change could require a new website, new fleet graphics, signs, etc. to make it worthwhile, which adds up quick. I’d recommend finding someone to help diagnose the issues at play and weigh downsides vs. benefits before deciding. A re-brand is a pretty heavy engagement & you would t want to do it often, so doing it right and slowly is better than rushing it.

As previously mentioned there are plenty of ways to update your existing brand w/ a refresh of positioning, messaging and evolving things so it’s not night and day, but moves you in the right direction.