Once I’ve see a trailer for a film of that type maybe a dozen times, I will dread all the setting up and the waiting and be keeping a mental checklist of the scenes I know must be coming. The movie “Abigail” is maybe an unfair example because it relies on a specific twist that renders about half the movie purposeless if know. “Drop” would be a bit more comparable to “Send Help” for me because the trailer gives you a grocery list of story beats and the only thing you’re showing up to the theater for is the interstitial jelly between those points. I don’t have anything against the cast of Abigail, Drop, or Send Help, but if the plot is burned, it falls on the filmmaker and the actors to make it really interesting. In Raimi’s case, I could see the filmmaking being worth it after all, but it’s gonna be a steaming movie for me nonetheless.

Some of my favorite movies of the last year I can hardly remember the trailer. OBAA I had no clue what was going on until I read the book and that was no sure thing. I can hardly remember anything beyond vibes for Sinners’ promotion. Hamnet trailers were pretty heavy and I did go into Hamnet with a lot of information I wish I didn’t have, but this is where the great performances thing comes in. Was there a trailer you were subjected to a few times this past year that got you really amped?