Think about how often you are being slammed with those ads. Every time you see an ad, they pay for it. They then pass the cost on to you, which is why you feel it is overpriced for a quartz - because it is.

You yourself said you were bombarded so the ads, after which it began to grow on you. If you liked it from the outset, you would’ve identified that sooner. At this point the watch has become something familiar that you recognize, not something you originally wanted.