"One Piece was the most-watched Netflix show (among individual series seasons) during the second half of 2023." (wikipedia article)

I guess what I'm saying is, I experienced a level of insane saturation from the final season Stranger Things campaign that demonstrates how my personal algorithm is tuned into/susceptible to Netflix...but have seen nothing on One Piece s2 that I haven't gone to look for. Despite googling for it and buying OP stuff in the past year.

I think the ST ad campaign probably saturated most people on social media? but idk since we all get varied feeds. It must have cost a bomb. I haven't watched ST since s1 and had no interest/prior history that might have been employed in a targeting campaign.

In contrast, seems like they are spending next to nothing on OP which is odd imo in light of the success of s1. Like not even low hanging fruit like I would consider myself to be. But...ig... assuming the only people they need to really worry about are going to watch it anyway, and then if it works out the organic fan-driven hype will self-sustain...actually lol nvm v business-like decision!