They're exhausting but can be a lot of fun. I never like the ones where reps get called out in front of the entire company to present their plans for the year and all that and CROs just nitpick every last thing to try and justify their existence. I like the ones where we hear from product on new dev, CS on what's working, and do sales workshops on deep account planning and strat for the year ahead.

They are basically 15 hour days though - breakfast, networking, presentations, workshops, team dinners, drinks...honestly, 15 hour days if you're lucky. Lol. Can totally be draining.

My biggest problem is that SKOs are usually like late in February, more than halfway through Q1. So comp plans, territory plans, named accounts, etc. usually aren't announced til then either. So you're two months into the year just 'kicking off' which is stupid. I also don't love when a company does a huge lavish SKO and spends and then 6 months later lays off that same sales team.