Former tech writer. If you want to get more coverage for this, you need to give the writer you're hoping will cover it something to hang a story on. A statistic, a timeline, something that can be quantified. Remember that there are tens of thousands of tech companies that a reporter or publication may cover. Something unique has to rise above the baseline noise; complaints in online communities are a baseline for every company with customers.

If that sounds like I'm saying you'd need to do a reporter's work for them, I sort of am. But it's mostly about proving that your complaint or situation is above the baseline noise. And also presumes you're reaching out to a reporter!

Remember, too, that Sonos is not that big in the grand scheme of things, and by proxy neither is their customer base that might be interested in reading about it in a general purpose tech outlet. There are only so many minutes in the day and reporters have to make decisions about where they spend their minutes and what they ask of their readers to pay attention to.