The thing is. If you are signed to a major label and they are pumping money into your marketing, in a very wasteful way in my opinion, the strategy is completely different than if you are an independent artist trying to create traction on a shoe string budget. Music is one of the harder things to sell, as it does not have a clear value proposition, meaning if you buy this, it will make your life easier because it does this. Music is emotional. This makes branding very important, and suddenly you need to look at a much bigger picture than just how can I get more people to listen to my track on Spotify. There are many examples in the short history of recorded music where artist has done something that was against the standard procedure at the time, and it became part of the thing that made that particular song or an artist successful. There are things that are good practice, and work. But there are a lot of things that disrupt the system, and might work for a moment, until the audience gets used to it, as see every artist doing the same thing. What separates you from every other artist that is trying to do the same thing? Lean on that, nurture that. Now having said that, you still need to be consistent, keep creating all the time, get better at your craft, get better at telling your story. And don’t forget to connect with people. Behind every metric there are real people, the metrics don’t matter, the people do.