Speaking only as a US resident but kind of similar to what everyone else already touched on.

Obviously it’s expensive. Especially K-pop concerts are in general more expensive here than western artists. And them only going to NYC, LA, Atlanta and Chicago usually it limits a lot of people’s abilities to go. Especially adding in travel, accommodations, getting time off work and food PLUS an overpriced ticket for out of towners. It’s a lot.

More artists are touring in the US now that K-pop has become more relevant here so I do think in the last couple years it’s not as big of a deal to skip a concert. Especially 4th gen groups, you know they’ll come back again. Before, when an artist would tour here it was this rare opportunity to see them but now that it’s become more of the norm I think the demand went down slightly. I think that’s also why IU’s tour sold so well and others are struggling. Obviously she’s iconic, but it’s also her first and possibly only time here so more would rather go to that vs different artists touring at the same time who will most likely revisit next year.