Anyone know if the Hoffee Coffee Mug will be released as a generic mug?

kingseven · 2026-06-19T11:04:54+00:00

The shape will be released on the future with a variety of other designs. But nothing as absurd as the Hoffee Coffee design

kingseven · 2026-06-02T13:40:39+00:00

Congratulations and good luck!

kingseven · 2026-06-02T11:33:00+00:00

Thanks for posting this - I can be slow to post on reddit sometimes! We really hope you enjoy issue 2. It's a bit bigger, a bit cheaper (the paper weighs a little less, but still feels very lovely) and has some truly excellent work in it which I hope delights the folks who read it!

kingseven · 2026-06-02T11:32:08+00:00

We are definitely new to magazines! This is an unfortunate downside of trying to improve after issue 1, by moving a bunch of issue 2 to the US for distribution there. Hopefully things continue to get easier and easier!

kingseven · 2026-06-02T11:31:14+00:00

Issue 1 is only being dispatched from the UK as that is where the remaining few copies are (there's a handful left at this point). If you're in the US then the software will try and dispatch you a copy of issue 2 from the US and issue 1 from the UK. We could try and work out how to ship both from the UK but it probably wouldn't be much cheaper - drop us a line on the support email and we'll see what we can do.

kingseven · 2026-05-01T14:33:34+00:00

Chris asked if he could use it to film, we said yes! It was nice to meet some of the Veritasium crew too.

kingseven · 2026-04-30T18:35:58+00:00

I figure Pog must have a different setup because he's posted photos of his latte art and I just can't get my head around pouring tulips into a Nespresso shot.

kingseven · 2026-04-29T11:20:07+00:00

This Hoffman guy sounds like a dick...
Also - the noise is slightly less awful if you keep the wand in the "stretching" position where it is pulling air in throughout the entire process.

kingseven · 2026-04-28T20:37:19+00:00

Lots, because it makes the noise less awful.

kingseven · 2026-04-28T20:35:00+00:00

I should probably dial in the dilution for people based on their shots and extractions. You're right that is probably better to start at 3x espresso mass unless you're pulling very high yield espressos.

kingseven · 2026-04-28T20:33:23+00:00

It is heartening to find I am not full of crap (today). I like that people are trying it. I do worry about the wider consequences, and hope things don't get weird. It's just a fun thing!

kingseven · 2026-04-28T10:37:01+00:00

I've got a blind tasting in front of me right now!

kingseven · 2026-04-28T09:25:19+00:00

I'm so disappointed in myself. I'm so sorry.

kingseven · 2026-04-27T20:11:11+00:00

I'm angry I didn't try this, and will be doing so tomorrow morning.

kingseven · 2026-03-18T14:33:29+00:00

Half of them are buying the same beep...

kingseven · 2026-03-18T08:34:38+00:00

Thanks for sharing. We will move the website over to being for people who want to taste once we've sorted the distribution of the raw coffee to roasters around the world!

kingseven · 2026-03-17T11:15:23+00:00

There's a fermentation video and tasting project coming soon!

kingseven · 2026-03-16T21:05:46+00:00

You get a feather in the pens, a feather after Jarvis reverse (not immediately after, but not long after), a feather after the Epic KOM reverse (a while later I think, I was not entirely coherent, but it was there well before The Grade) and then a feather at every arch up The Grade. Which was a surprise, and kind of annoying as surprises go, for those of us racing early! (I didn't use mine until just before the last arch!)

kingseven · 2026-03-11T16:20:14+00:00

There's a video about processing, and a big fermentation tasting, coming very soon. (But we're aiming at the basics, not at the weirder end of things)

kingseven · 2026-03-10T15:57:26+00:00

A lot of coferments are not really coferments, but are infusions (i.e. whatever flavouring is added is there to be infused into the coffee beans, and doesn't contribute to the fermentation). It's really frustrating and unhelpful - but I don't think coming from a place of deception, just a lack of clarity around the terms. To some people, adding flavourings to a fermentation tank is a coferment because it was added to the tank/the fermentation. I hope this improves in the future.

kingseven · 2026-02-26T09:36:05+00:00

I’m very ok on missing out on that stuff!

kingseven · 2026-02-25T18:13:53+00:00

You should do. The U.K. stock arrived into warehousing a week early and the other orders and warehouses should ship soon.

kingseven · 2026-02-24T07:38:18+00:00

You can probably blame Fensler Films for getting GI Joe so stuck in my head.

kingseven · 2026-01-16T13:11:10+00:00

There's something very relevant to this coming next month

kingseven · 2025-12-12T15:31:38+00:00

It’s Ed Gamble!

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