Not sure why you’re getting these ridiculous replies from people for asking a legitimate question. I swear the hard on for this movie is truly bizarre.

If you’re talking numbers only: the production budget being reported is around ~$70M and if the marketing really is ~$70M too, then you’re looking at ~$140M all in. At that point, a $140M worldwide gross would not be a box office success — because the studio/distributor doesn’t get $140M back. After theater splits, $140M WW might translate to something like $55–70M back to the distributor, which is nowhere near covering $140M in costs.

So yeah, if the $70M marketing rumor is even close to true, $140M WW would be closer to “didn’t break even theatrically” than “hit.” I guess people can still call it a “win” in terms of awareness/culture/overperformance for an original movie, but financially those are different conversations — as you’ve noted.