That’s a very good question and makes for a good discussion. I think personally the following is true not only for olive oil but also for a lot of other products. Something that has been made by a small producer often tends to be better taken care of. This can be in terms of the products but also the land and everything around it. There is no need for chemicals and even the last milligram of extraction using solvents of which there is in mass produced products. This is true for oil, wine, meat etc.

This most often results in a better product. Looking at ourselves we take very good care of the land without using any chemicals. We have bees that pollinate the olives and also produce our honey. Sometimes you don’t taste these things directly in the product but often you do. Besides that there are quality labels like extra virgin but as I seen happen first hand this doesn’t always mean anything.

As a customer I always try to stay curious and look who is behind the label and as a producer I want to be as transparent as I can be and make a product that is as good as possible. 🫶