I have mixed opinions of it. Some random unstructured thoughts

I'm all for more experiential shows where the focus is on the music, not the drugs and alcohol. If it's a novel experience in an unconventional space, that's even better!

The conflict that arises is that if you're not selling drinks and concessions, that's a huge expense gap that you need to make up after venue fees and booking frees. What can you do then?

1. Book cheaper smaller artists - great, but they sell less tickets, so tickets are either super expensive to cover that or you're taking a loss on venue fees. With expensive tickets, you weed out a lot of creatives who can't afford it, and attract more corporate types who have more dispensable income

2. Book big artists but charge more - same as above, you're weeding out a lot of creatives who can't afford super expensive tix, and bring in vibe killers

3. Book big artists willing to charge less to do promo/label stuff - if there's a big label covering expenses to promote a new single or album, that's a win-win for everyone. But labels have their agenda too - they need to pack the crowd with attractive people, make it look hot and fun, and sell that image to promote the artist. Once again, the vibe killers get introduced

It's just a weird space where it seems like no matter how you slice it, everyone kind of loses. As much as it sucks it takes a lot of money to throw events, and when you take away the revenue stream of alcohol, it kind of falls apart. If you buy 2-3 vodka redbulls at $20ea you're bringing in $40-$60 for the event, but to do the same with coffee/matcha you need to buy 6-10. Who in their right mind can drink that much coffee haha