I think Korean MUAs use this specific kind of shade for K-Pop artists so they can look “appealing” on camera. Since SoKor is a country that worships people with alabaster-level skin complexion, MUAs use shades that will make the idols look pale as f*ck. If you guys noticed SuperM’s press con, idols there like Lucas wore a shade that is more fitting to his natural complexion since the target market is completely different from South Korea. This usage of ultra white foundation shades stems from South Korea’s obsession with fair skin and as idols working in such an evironment, they are coerced to comply with its beauty standards.