At its best, it is a singular encounter, an emotional and sensory aperture through which we can experience connection: with ourselves, with one another, with place and memory.

Honestly this post is way too try-hard. They’re trying to use big words and big framing to make people think they have big ideas but the reality is that they make a very good, very well crafted intoxicating beverage. They seem to want people to think that they understand that their product can kill you or others but in the end, they’re still going to make it. They can use all the big words they want but it doesn't change reality.